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BusinessThink Rising Stars Webinar Series: Disaster Relief, inc

Disaster Relief, Inc.: does corporate giving following natural disasters increase firm value?

Disaster Relief, Inc.: does corporate giving following natural disasters increase firm value?



About this Event




Disaster Relief, Inc.

Corporate philanthropy is generally considered to be inconsistent with shareholder wealth maximization. Nevertheless, Australian corporations donated close to $100 million in disaster relief following the bushfire crisis in 2019. What motivates firms to engage in corporate giving, and what are the implications for shareholder value? Investigating market responses to corporate disaster-relief giving, we find that the strategic benefits of donating increase with disaster saliency and with the importance of reputation and social image to the firm. Although disaster-relief giving is on average associated with negative stock returns, we document a strategic philanthropy effect that increases firm value if the strategic benefits of donating are sufficiently large.

BusinessThink is UNSW Business School's online business journal which shares the latest research, analysis, evidence-based opinion and stories from leading academics to help inform business leaders as well as influence policy and strategic decisions.

Upcoming in the series

1. Facebook Assessments for Hiring: Opening Pandora’s Box 21 October 2020

2. When do children have a say in child labor decisions? Evidence from a refugee camp in northern Kenya 18 November 2020

Presenters




Dr Cara Vansteenkiste, Lecturer, School of Banking & Finance, UNSW Business School




Category Business