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Advertising Week Briefings: 5 Things in Travel and Tourism

Advertising Week Briefings: 5 Things in Travel and Tourism

Advertising Week Briefings: 5 Things in Travel and Tourism



About this Event




This month we will cover Travel and Tourism.

In partnership with Advertising Week APAC, and Pause Festival, this month we will be diving into the fascinating and challenging world of Tourism:

Advertising Week Briefings 5 Things: Travel and Tourism.

In 2019, Tourism was Australia’s fourth largest exporting industry, accounting for 8.2% of Australia’s exports earnings. $60.8 billion is contributed to the national GDP from tourism, a 3.4% yoy growth, which was faster than the national economy.

666,000 Australians were directly employed by tourism, 5% of Australia’s workforce.

In New Zealand, Tourism comprises an important sector of the national economy – it directly contributed NZ$16.2 billion (or 5.8%) of the country's GDP in the year ended March 2019. It's estimated that 7.5% of New Zealand's workforce is connected to Tourism.

Travel and Tourism have been one, if not the most impacted category during COVID, Revenue in the Tourism industry is forecast to decrease heavily, due to international travel restrictions and limits to domestic travel implemented by state governments, social isolation and loss of tourism jobs.

Speakers:

  1. Suzana Bishop - Chief Experience Officer (CXO) at Fed Square. Suzana has over 20 years’ experience in the events industry, including leadership roles with some of Melbourne’s most esteemed event organisations including the Melbourne Convention and Exhibition Centre (MCEC), The Australian Grand Prix and The Royal Agriculture Society (Royal Melbourne Show). During her time as General Manager of the Club Melbourne Ambassador Program at MCEC, she led the rebranding and relaunch of the prestigious program responsible for attracting international business events to the City of Melbourne. Suzana is experienced in delivering customer experience strategies incorporating marketing, PR, commercial and programming activities. She is an advocate for the tourism and visitor economy and a Committee Member of the Victorian Tourism Industry Council Attractions Committee as well as the Vice-Chair of the board of Meetings & Events Australia – MEA. Suzana is an alumnus of the Committee for Melbourne’s Future Focus Group program, has a Masters in Advertising and an Executive MBA from RMIT University

PLEASE NOTE: This event will take place at the following times:

  • Australian Eastern Standard Time (AEST) 12:30 pm - 13:30 pm
  • Singaporean Time (SGT) 10:30 am - 11:30 am

Advertising Week Briefings 5 Things is presented by Lucio Ribeiro, marketing consultant and RMIT and Deakin Lecturer of Market Insights, Digital Marketing and A.I., the Advertising Week Briefings: 5 Things, are monthly sessions where experts in different categories and verticals respond to five questions about their industry.

Packed with category insights and educative content, these sessions are ideal for:

  • future leaders looking to understand category dynamics
  • brand managers
  • technology professionals
  • marketers and agencies

Come along for an evening full of exclusive and remarkable opportunities to learn.

By submitting your email address to RSVP, you agree to receive updates about news, programs, and special events from the event's partners: Lucio.ai, Pause Festival and Advertising Week APAC. Please refer to Lucio.AI's Terms of Service and Privacy Policy for more information.






Category Business