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Photography for online stores and catalogues

When we shop in a physical store we are able to pick up the product and inspect it. When you shop online, you can't do any of that.

When we shop in a physical store we are able to pick up the product and inspect it. When you shop online, you can't do any of that.



About this Event




When we shop in a physical store we are able to pick up the product and inspect it. We are able to get a feel for the texture, the size, we can clearly see the colour, we are able to move it around and look at it from different angles. But when you are shopping online you can’t do any of that. So it's really important when you are creating images for your online store, that you recreate that experience for your shopper. In this webinar I'll be showing you how to create clear, high quality images which focus on the product without any distracting elements such as backdrops or props which could steal focus.

WHAT YOU WILL LEARN:

  • Types of images needed for online stores
  • Home studio setup to create infinite backdrop images
  • Getting your colours correct (gray cards + avoiding colour casts)
  • Camera apps (both camera and editing)
  • Live demo - how to remove the background with a smartphone
  • Live demo - how to remove the background using adobe photoshop
  • Exporting - file types and sizes for online stores

WHAT YOU WILL NEED:

  • You must be registered with the Business Connect program.
  • You should be logged in & registered for the Webinar Zoom meeting at least 5 minutes prior.
  • Have a pen & paper ready to write down your questions, as well as a bottle of water.
  • Online video recordings & resources will be available for those who attend.



Category Business