Women in business Hobart - We Rise Networking

⭐️ WE RISE NETWORKING - HOBART, TAS ⭐️

TUESDAY 4TH AUGUST

5.30pm - 7.30pm

at Lumina Studio, North Hobart

The event will be all about connecting, learning, and promoting your business! 💖

You will have the chance to promote your business to other attendees, connect with like-minded business owners in the local area, and learn from our guest speaker!

The guest speaker for our event is.....

RUTH SLADE

Ruth Slade from She Rocks Digital is a Hobart based expert who builds websites and marketing strategies for small businesses across Australia.

Ruth doesn’t hide behind jargon. She’s here to help you grow with clarity and creative solutions that actually work.

You can find Ruth here:

Facebook: https://www.facebook.com/sherocksdigital

Instagram: https://www.instagram.com/sherocksdigital

Website: https://sherocksdigital.com.au/

👉 VISIBLE + VIABLE: If they can’t find you, they can’t buy from you

Most small businesses have a website that looks okay but doesn't actually do anything. It’s time to stop settling and start treating your website like the hardest working employee it's meant to be. We're ditching the fluff to focus on the forward thinking strategy that actually works in the age of AI search.

This event is for you if....

✨ You’re tired of having a website that looks nice but fails to bring in leads or sales while you sleep

✨ You’re feeling invisible: You’re ready to stop being your industry's "best-kept secret" and want a proven strategy to get found by the customers who need you

✨ You’re overwhelmed by the AI shift: You want to cut through the technical jargon around AI search, AEO, and GEO to focus on the simple, actionable steps that actually drive growth in 2026

✨ You want strategy over "vanity": You are ready to swap "clever" (but confusing) marketing for clear, concise communication that turns website visitors into paying customers

You'll walk away with...

✨ Treat your website as a business tool, not a brochure: Shift your mindset from owning a "digital paperweight" to managing your website as your hardest-working employee. A salesperson, customer service desk, and brand ambassador in one. If it isn't performing (e.g., loading in under 3 seconds and clearly converting visitors), it needs a performance review

✨ Prioritise clarity over cleverness: Don't confuse visitors with creative, vague headlines or cluttered navigation. Be clear and concise about what you sell, who you serve, and how to buy/book, because a "confused mind always says no"

✨ Optimise for both humans and "robots" (AI): While traditional SEO foundations like page titles, headings, and internal linking are still crucial, you must now embrace Generative Engine Optimisation (GEO). This involves formatting copy as answers to conversational questions, utilising Schema to provide "certainty" to robots, and creating structured content that AI can easily quote

✨ Build trust to become a recommendation: In the age of AI search, visibility isn't enough. You need to be the solution. You can build this digital authority by maintaining a consistent footprint across platforms (Google Business, social media), showcasing real case studies, and using authentic brand photography rather than stock photos, which can kill trust

If you are ready to...

✨ Treat your website as a business tool: Stop viewing your site as a static brochure. Treat it as your hardest-working employee. A salesperson and customer service desk combined, that needs to actively move the needle on leads and sales

✨ Prioritise clarity over cleverness: Avoid vague or "clever" headlines that confuse visitors. Instead, use clear, concise language that explains exactly what you sell, who you serve, and how to buy or book

✨ Audit your "3-second" performance: Ensure your website loads in under 3 seconds and is fully mobile-friendly, as this is a non-negotiable baseline for preventing visitors from bouncing

✨ Build trust with social proof: Actively add one new client review, case study, or piece of authentic brand photography this week to prove you are an expert and build the digital authority required for AI recommendation

Then you don’t want to miss this!

💖 Hope you can make our connection event with our local community!

GRAB YOUR TICKET HERE 👇